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Clean and dirty: playing with boundaries of consumer’s safe havens

Ger, G. and Yenicioglu, B. (2004) Clean and dirty: playing with boundaries of consumer’s safe havens. Advances in Consumer Research, 31. pp. 462-467.

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Official URL: http://www.acrwebsite.org/volumes/display.asp?id=8...


Item Type:Article
Refereed:No
Divisions:Henley Business School > Marketing and Reputation
ID Code:23138
Publisher:Association for Consumer Research

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