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Contemporary marketing practice: theoretical propositions and practical implications

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Lindgreen, A., Palmer, R. and Vanhamme, J. (2004) Contemporary marketing practice: theoretical propositions and practical implications. Marketing Intelligence and Planning, 22 (6). pp. 673-692. ISSN 0263-4503

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To link to this article DOI: 10.1108/02634500410559051


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23165
Publisher:Emerald
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