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Assessing the role of e-marketing in contemporary marketing practice

Brookes, R., Brodie, R., Coviello, N. and Palmer, R. (2003) Assessing the role of e-marketing in contemporary marketing practice. Journal of Marketing Management, 19 (7). pp. 857-881. ISSN 1472-1376

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Official URL: http://www.tandfonline.com/loi/rjmm20


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23257
Publisher:Taylor & Francis

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