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Through the paradigm funnel: a conceptual tool for literature analysis

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Berthon, P., Nairn, A. and Money, A. (2003) Through the paradigm funnel: a conceptual tool for literature analysis. Marketing Education Review, 2. pp. 55-66.

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Official URL: http://www.marketingeducationreview.com/asp/ptoc.a...


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23299
Publisher:13
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