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Benchmarking charity performance: returns from direct marketing in fundraising

Sargeant, A., Lee, S. and Jay, E. (2006) Benchmarking charity performance: returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1-2). pp. 77-94. ISSN 1540-6997

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To link to this article DOI: 10.1300/J054v16n01_05


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23313
Publisher:Taylor & Francis

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