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The fundraising performance of charity websites: a US/UK comparison

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Sargeant, A. and Jay, E. (2003) The fundraising performance of charity websites: a US/UK comparison. Interactive Marketing, 4 (4). pp. 330-342. ISSN 1746-0174

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To link to this article DOI: 10.1057/palgrave.im.4340201


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23314
Publisher:Palgrave
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