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What turns donors on? What turns them off?

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Sargeant, A. (2002) What turns donors on? What turns them off? In: Walker, C. and Pharoah, C. (eds.) A lot of give: trends for charitable giving in the 21st century. Hodder Arnold, London. ISBN 9780340804919

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Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > Marketing and Reputation
ID Code:23857
Publisher:Hodder Arnold
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