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The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice

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Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice. Journal of Marketing Management, 18 (9-10). pp. 953-970. ISSN 1472-1376

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To link to this article DOI: 10.1362/0267257012930394


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23908
Publisher:Taylor & Francis
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