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Operationalizing the marketing concept in the nonprofit sector

Sargeant, A., Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit & Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1540-6997

Full text not archived in this repository.

To link to this article DOI: 10.1300/J054v10n02_03


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23913
Publisher:Taylor & Francis

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