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Incremental innovation: a case study analysis

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Palmer, R. and Brookes, R. (2002) Incremental innovation: a case study analysis. Journal of Database Marketing & Customer Strategy Management, 10 (1). pp. 71-83. ISSN 1741-2447

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To link to this article DOI: 10.1057/palgrave.jdm.3240095


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23973
Publisher:Palgrave
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