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Managerial understanding of contemporary industrial marketing issues

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Palmer, R. (2002) Managerial understanding of contemporary industrial marketing issues. Qualitative Market Research: An International Journal, 5 (2). pp. 135-143. ISSN 1352-2752

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To link to this article DOI: 10.1108/13522750210423841


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23974
Publisher:Emerald
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