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Uncovering the links between brand choice and personal values among young British and Spanish girls

Dibley, A. and Baker, S. (2001) Uncovering the links between brand choice and personal values among young British and Spanish girls. Journal of Consumer Behaviour, 1 (1). pp. 77-93. ISSN 1479-1838

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To link to this article DOI: 10.1002/cb.55


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:25321
Uncontrolled Keywords:Personal values; young consumers; international brand marketing; means-end model; laddering; snacks
Publisher:Wiley

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