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Uncovering the links between brand choice and personal values among young British and Spanish girls

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Dibley, A. and Baker, S. (2001) Uncovering the links between brand choice and personal values among young British and Spanish girls. Journal of Consumer Behaviour, 1 (1). pp. 77-93. ISSN 1479-1838

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To link to this article DOI: 10.1002/cb.55


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:25321
Uncontrolled Keywords:Personal values; young consumers; international brand marketing; means-end model; laddering; snacks
Publisher:Wiley
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