Article

Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Fandel, D., Saraeva, A. ORCID: https://orcid.org/0000-0003-2223-4310 and Dibley, A. (2021) Sharing is the name of the game: exploring the role of social media communication practices on B2B customer relationships in the life sciences industry. Industrial Marketing Management, 93. pp. 52-62. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2020.12.013

Dibley, A., Clark, M. and Myers, A. (2016) Emerging trends in customer management in a changing world. Journal of Emerging Trends in Marketing Management, 1 (2016). pp. 130-140. ISSN 2537-5865

Dibley, A. and Baker, S. (2001) Uncovering the links between brand choice and personal values among young British and Spanish girls. Journal of Consumer Behaviour, 1 (1). pp. 77-93. ISSN 1479-1838 doi: https://doi.org/10.1002/cb.55

Report

Fandel, D., Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Saraeva, A. ORCID: https://orcid.org/0000-0003-2223-4310 and Dibley, A., (2021) Sharing is the Name of the Game: B2B Social Media Customer Engagement in the Life Sciences industry. Report. Henley Centre for Customer Management, UK. pp10.

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