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Selling the sewing machine around the world: Singer’s international marketing strategies, 1850-1920

Godley, A. (2007) Selling the sewing machine around the world: Singer’s international marketing strategies, 1850-1920. In: Taher, N. and Gopalan, S. (eds.) Marketplace Anthropology. Amicus-ICFAI, Hyderabad, India, pp. 153-186. ISBN 9788131415290

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Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:26310
Publisher:Amicus-ICFAI

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