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The impact of social and relational contexts on innovation transfer in foreign subsidiaries

Bezerra, M. A. and Borini, F. M. (2015) The impact of social and relational contexts on innovation transfer in foreign subsidiaries. International Journal of Learning and Intellectual Capital, 12 (1). pp. 16-31. ISSN 1479-4861

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To link to this item DOI: 10.1504/IJLIC.2015.067823

Abstract/Summary

It is widely acknowledged that innovation is one of the pillars of multinational enterprises (MNEs) and that technological knowledge from different host locations is a key factor to the MNEs’ competitive advantages development. Concerning these assumptions, in this paper we aim to understand how the social and the relational contexts affect the conventional and reverse transfer of innovation from MNEs’ subsidiaries hosted in emerging markets. We analyzed the social context through the institutional profile (CIP) level and the relational context through trust and integration levels utilizing a survey sent to 172 foreign subsidiaries located in Brazil, as well as secondary data. Through an ordinary least squares regression (OLS) analysis we found that the relational context affects the conventional and reverse innovation transfer in subsidiaries hosted in emerging markets. We however did not find support for the social context effect.

Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:37959
Uncontrolled Keywords:innovation transfer; foreign subsidiaries; relational context; social context; emerging markets; institutional environment; reverse transfer of innovation; integration; trust
Publisher:Inderscience

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