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Brand valued: how socially valued brands hold the key to a sustainable future and business success

Champniss, G. and Rodes-Vila, F. (2011) Brand valued: how socially valued brands hold the key to a sustainable future and business success. Wiley. ISBN 9781119976677

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Item Type:Book
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:40075
Publisher:Wiley

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