Accessibility navigation


Creative English and public relations in Hong Kong

Peirson-Smith, A., Bhatia, V. J., Bremner, S. and Jones, R. H. (2010) Creative English and public relations in Hong Kong. World Englishes, 29 (4). pp. 523-535. ISSN 08832919

[img] Text - Published Version
· Restricted to Repository staff only
· The Copyright of this document has not been checked yet. This may affect its availability.

152kB

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1111/j.1467-971X.2010.01679.x

Abstract/Summary

This paper investigates employer perceptions of the nature and importance of the English language in public relations agencies in Hong Kong. Based on in-depth interviews with senior managers from eight Hong Kong-based public relations companies, it examines how the linguistic currency ofEnglish is used collaboratively in creative organizations. Findings suggest that English is used as the common language among transnational public relations work teams and the clients that they service. Itis also used as a creative resource for facilitating collaboration, staff development and socialization into corporate and professional cultures.

Item Type:Article
Refereed:Yes
Divisions:Faculty of Arts, Humanities and Social Science > School of Literature and Languages > English Language and Applied Linguistics
ID Code:58276
Publisher:Wiley

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation