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Talking AIDS in Hong Kong: Cultural models in public health discourse

Jones, R. (1996) Talking AIDS in Hong Kong: Cultural models in public health discourse. Asia Pacific Media Educator, 1 (1). pp. 114-133. ISSN 1326-365X

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Abstract/Summary

This paper explores issues of cultural models in the discourse of public health in a multicultural, multilingual context through a 'frame analysis' of 20 AIDS awareness campaigns aired in both English and Cantonese in Hong Kong from 1987 to 1994. Using a methodology derived from the work of Goffman (1974), and Gee (1990), it examines how the authors of AIDS awareness messages in Hong Kong project cultural models on several different levels of "framing" and how these models both reflect and validate dominant ideologies within the society.

Item Type:Article
Refereed:Yes
Divisions:Faculty of Arts, Humanities and Social Science > School of Literature and Languages > English Language and Applied Linguistics
ID Code:58437

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