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Followers are not followed: observed group interactions modulate subsequent social attention

Capozzi, F., Becchio, C., Willemse, C. and Bayliss, A. P. (2016) Followers are not followed: observed group interactions modulate subsequent social attention. Journal of Experimental Psychology: General, 145 (5). pp. 531-535. ISSN 1939-2222

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To link to this item DOI: 10.1037/xge0000167

Abstract/Summary

We asked whether previous observations of group interactions modulate subsequent social attention episodes. Participants first completed a learning phase with two conditions. In the ‘leader’ condition one of three identities turned her gaze first, followed by the two other faces. In the ‘follower’ condition, one of the identities turned her gaze after the two other faces had first shifted their gaze. Thus, participants observed that some individuals were consistently ‘leaders’ and others ‘followers’ of others’ attention. In the test phase, the faces of ‘leaders’ and ‘followers’ were presented in a gaze cueing paradigm. Remarkably, the ‘followers’ did not elicit gaze cueing. Our data demonstrate that individuals who do not guide group attention in exploring the environment are ineffective social attention directors in later encounters. Thus, the role played in previous group social attention interactions modulates the relative weight assigned to others’ gaze: we ignore the gaze of group followers.

Item Type:Article
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Psychology and Clinical Language Sciences > Department of Psychology
ID Code:58446
Uncontrolled Keywords:social status, social learning, gaze perception, attention
Publisher:American Psychological Association

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