Self-activation and out-group contrast
Hall, N. R. and Crisp, R. J. (2010) Self-activation and out-group contrast. The Journal of Social Psychology, 150 (5). pp. 423-427. ISSN 1940-1183
To link to this article DOI: 10.1080/00224540903365505
It has been suggested that higher in-group identifiers primed with an out-group stereotype show contrastive behavioral responses because they activate the in-group, social-self. However, priming the personal-self can lead to contrastive judgments. We investigated whether personal self-activation was also evident for higher identifiers primed with an out-group. An experiment demonstrated that higher identifiers primed with an out-group showed faster responses to self-words than higher identifiers primed with the in-group. This findings suggest that the personal-self is also activated for higher identifiers primed with an out-group, and this self-activation may underlie their contrastive responding.