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Balancing rigour and relevance: the case for methodological pragmatism in conducting large-scale, multi-country, comparative management studies

Parry, E., Farndale, E., Brewster, C. and Morley, M. (2020) Balancing rigour and relevance: the case for methodological pragmatism in conducting large-scale, multi-country, comparative management studies. British Journal of Management. ISSN 1467-8551

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To link to this item DOI: 10.1111/1467-8551.12405

Abstract/Summary

Collecting large-scale comparative management data from multiple countries poses challenges in demonstrating methodological rigour, including the need for representativeness. We examine the rigour of sample representativeness, the counterbalancing effect of sample relevance, and explore sampling options, equivalence across countries, data collection procedures and response rates. We identify the challenges posed by cross-national survey data collection, and suggest that the ideal research designs presented in much of the literature might not be practical or desirable in large scale, multi-time-point, cross-national comparative management studies because of the need to ensure relevance across such contexts. Using the example of Cranet - a large scale, multi-time-point, cross-national survey of human resource management - we offer suggested solutions for balancing both rigour and relevance in research of this nature.

Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:89973
Publisher:Wiley

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