Accessibility navigation

Corporate social responsibility in liquid times: the case of Romania.

Grigore, G. ORCID:, Molesworth, M., Vontea, A., Basnawi, A. H., Celep, O. and Jesudoss, S. P. ORCID: (2021) Corporate social responsibility in liquid times: the case of Romania. Journal of Business Ethics. pp. 1-20. ISSN 1573-0697

Text (Open Access) - Published Version
· Available under License Creative Commons Attribution.
· Please see our End User Agreement before downloading.


It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1007/s10551-021-04926-w


Existing scholarly work on corporate social responsibility (CSR) frequently emphasizes either normative/ethical claims about social progress or instrumental/strategic claims about corporate effectiveness, yet less often acknowledges the moral conditions of those undertaking CSR within a specific cultural context. In this paper, we draw attention to the social conditions in which CSR takes place and the related ethics of the subjects that must enact it. Our approach is to document the lived experiences of practitioners in Romania, a post-communist society. Drawing from fifty-three depth interviews with both corporate responsibility practitioners, and managers in non-profit organizations who together work on CSR projects, we describe their experiences of the social and organizational environment, the CSR practices that are undertaken in this context, and the intended and unintended consequences of such work. Using Bauman's theorization of ethics, including adiaphora and moral distancing, and Borţun's interpretation of Romanianness, we then theorize liquid CSR as an ambivalence between adiaphoric practice (instrumental morality, careerism and self-interest) and the moral impulse to do good, resulting in both intended (short-term promotion and competitive victimhood) and unintended consequences (a potential for corruption and collateral beneficiaries). [Abstract copyright: © The Author(s) 2021.]

Item Type:Article
Divisions:Henley Business School > Marketing and Reputation
ID Code:100361
Uncontrolled Keywords:Adiaphora, Romania, Liquid modernity, Corporate social responsibility, Zygmunt Bauman


Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation