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Charity starts at home: understanding what drives children from economically disadvantaged communities to engage in social action

Garnelo-Gomez, I. ORCID: https://orcid.org/0000-0002-8391-3221 and Money, K. (2024) Charity starts at home: understanding what drives children from economically disadvantaged communities to engage in social action. Nonprofit and Voluntary Sector Quarterly. ISSN 1552-7395 (In Press)

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To link to this item DOI: 10.1177/08997640241278640

Abstract/Summary

This study explores motivations and barriers to social action in children from economically disadvantaged communities, through the lens of Construal Level Theory. Results from a qualitative study involving 40 children in the UK (engaged and non-engaged in social action), suggest that a concrete, place-based understanding of social action (low-level construal), and intrinsic motives, drive children to engage. An abstract and decontextualized understanding of social action (high-level construal), and concrete responsibilities such as caring for family (low-level construal), often hinder engagement. Contrary to expected trends, motivations to engage in social action are more associated with intrinsic benefits. Social identity needs act both as motivators (disproving negative views about children) and barriers (maintaining a sense of ‘coolness’). Our study contributes to knowledge by suggesting that a place engagement approach, which embraces low-construal aspects and is ‘closer to home’, may help both motivating and overcoming barriers to child volunteering in economically disadvantaged communities.

Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:117676
Publisher:Sage
Publisher Statement:Under Sage's Green Open Access policy, the Accepted Version of the article may be posted in the author's institutional repository and reuse is restricted to non-commercial and no derivative uses. Information for Users of the Institutional Repository: Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may also download and save a local copy of an article accessed in an institutional repository for the user's personal reference. For permission to reuse an article, please follow our Process for Requesting Permission.

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