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Relationship marketing as a marriage

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Lindgreen, A., Palmer, R. and Beverland, M. (2008) Relationship marketing as a marriage. In: Kitchen, P. (ed.) Marketing: Metaphors and Metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 172-182. ISBN 9781403998613

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Official URL: http://www.palgrave.com/products/title.aspx?pid=27...


Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > Marketing and Reputation
ID Code:20246
Additional Information:SchoolMan_0809_13052011AS
Publisher:Palgrave-Macmillan
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