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Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995–2002)

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Requena-Silvente, F. and Walker, J. ORCID: https://orcid.org/0000-0002-3477-0236 (2007) Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995–2002). Journal of Economics and Business, 59 (2). pp. 163-180. ISSN 0148-6195

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To link to this item DOI: 10.1016/j.jeconbus.2006.03.002


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:20272
Additional Information:SchoolMan_0809_13052011AS
Publisher:Temple University
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