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Marketing practice and market orientation: an exploratory international study

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Palmer, R. and Pels, J. (2005) Marketing practice and market orientation: an exploratory international study. In: Kaynak, E. and Jallat, F. (eds.) Marketing issues in Western Europe: changes and developments. Routledge, London. ISBN 9780789028389

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Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > Marketing and Reputation
ID Code:22930
Publisher:Routledge
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