No Logo? No way. Branding in the non-profit sectorStride, H. and Lee, S. (2007) No Logo? No way. Branding in the non-profit sector. Journal of Marketing Management, 23 (1-2). pp. 107-122. ISSN 1472-1376 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1362/026725707X178585
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