Operationalizing the marketing concept in the nonprofit sectorSargeant, A., Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit & Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1540-6997 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1300/J054v10n02_03
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