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Persuasive technology and users acceptance of e-commerce: users perceptions of website persuasiveness

Alhammad, M. M. and Gulliver, S. R. ORCID: (2014) Persuasive technology and users acceptance of e-commerce: users perceptions of website persuasiveness. Journal of Electronic Commerce in Organizations, 12 (2). pp. 1-13. ISSN 1539-2937 (Alhammad, Muna M. and Stephen R. Gulliver. "Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness." JECO 12.2 (2014): 1-13. Web. 10 Sep. 2014. doi:10.4018/jeco.2014040101)

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To link to this item DOI: 10.4018/jeco.2014040101


Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer acceptance of e-commerce websites; with consideration of other related variables, i.e. trust and technological attributes. Moreover the paper proposes a model based on the UTAUT2, which contains relevant contributing factors; including the concept of perceived persuasiveness.

Item Type:Article
Divisions:Henley Business School > Business Informatics, Systems and Accounting
ID Code:37600
Uncontrolled Keywords:E-Commerce, Technology Acceptance, Persuasive Technology, Consumer Behaviour, Perceived Persuasiveness, UTAUT2
Publisher:IGI Global

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