Persuasive technology and users acceptance of e-commerce: users perceptions of website persuasivenessAlhammad, M. M. and Gulliver, S. R. ORCID: https://orcid.org/0000-0002-4503-5448 (2014) Persuasive technology and users acceptance of e-commerce: users perceptions of website persuasiveness. Journal of Electronic Commerce in Organizations, 12 (2). pp. 1-13. ISSN 1539-2937 (Alhammad, Muna M. and Stephen R. Gulliver. "Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness." JECO 12.2 (2014): 1-13. Web. 10 Sep. 2014. doi:10.4018/jeco.2014040101)
It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.4018/jeco.2014040101 Abstract/SummaryPersuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer acceptance of e-commerce websites; with consideration of other related variables, i.e. trust and technological attributes. Moreover the paper proposes a model based on the UTAUT2, which contains relevant contributing factors; including the concept of perceived persuasiveness.
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