Accessibility navigation

A comparative corpus-assisted discourse study of the representations of hosts in promotional tourism discourse

Jaworska, S. ORCID: (2016) A comparative corpus-assisted discourse study of the representations of hosts in promotional tourism discourse. Corpora, 11 (1). pp. 83-111. ISSN 1755-1676

Text - Accepted Version
· Please see our End User Agreement before downloading.


It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.3366/cor.2016.0086


Most studies concerned with the representations of local people in tourism discourse point to the prevalence of stereotypic images asserting that contemporary tourism perpetuates colonial legacy and gendered discursive practices. This claim has been, to some extent, contested in research that explores representations of hosts in local tourism materials claiming that tourism can also discursively resist the dominant Western imagery. While the evidence for the existence of hegemonic and diverging discourses about the local ‘Other’ seems compelling, the empirical basis of this research is rather small and often limited to one geographic context. The present study addresses these shortcomings by examining representations of hosts in a larger corpus of promotional tourism materials including texts produced by Western and local tourism industries. The data is investigated using the methodology of Corpus-Assisted Discourse Studies (CADS). By comparing external with internal (self) representations, this study verifies and refines some of the claims on the subject and offers a much more nuanced picture of representations that defies the black and white scenarios proposed in previous research

Item Type:Article
Divisions:Arts, Humanities and Social Science > School of Literature and Languages > English Language and Applied Linguistics
Arts, Humanities and Social Science > Language Text and Power
ID Code:40695
Publisher:Edinburgh University Press


Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation