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Reverse diffusion of quality: evidence from general motors UK and Poland

Dobosz-Bourne, D. ORCID: (2006) Reverse diffusion of quality: evidence from general motors UK and Poland. Journal for East European Management Studies, 11 (3). pp. 244-266. ISSN 1862-0019

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This paper explores the concept of a reverse diffusion of knowledge, that is, the transfer flowing from a company’s subsidiary to its home plant. The article presents the empirical evidence gathered in General Motors UK and Poland, where the reverse diffusion of a concept of the built-in quality took place. Lastly, the implications of our findings for future research are discussed.

Item Type:Article
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:50144
Publisher:Rainer Hampp Verlag


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