Private label management: insights and research directionsMolinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. and Stone, M. (2016) Private label management: insights and research directions. In: Gómez-Suárez, M. and Martínez-Ruiz, M. P. (eds.) Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. IGI Global, pp. 1-27. ISBN 9781522502203 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.4018/978-1-5225-0220-3.ch001
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