Visual rhetoric in information design: designing for credibility and engagement
Moys, J.-L.
(2017)
Visual rhetoric in information design: designing for credibility and engagement.
In: Black, A., Luna, P.
It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. Official URL: https://www.routledge.com/Information-Design-Resea... Abstract/SummaryGenre plays a central role in defining the visual conventions designers draw upon for presenting information and influencing the ways in which users, in turn, experience and interpret information. Drawing on evidence from user research, this chapter examines the rhetorical associations of some of the typographic and layout conventions associated with good practice in information design.
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