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The Pet Loo: how an innovative pet product from Australia took on the world

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Gerschewski, S. (2017) The Pet Loo: how an innovative pet product from Australia took on the world. In: Johansson, J. K. and Furick, M. T. (eds.) The new global marketing: local adaptation for sustainability and profit. Cognella, San Diego, USA, pp. 80-84. ISBN 9781516504671

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Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:74995
Publisher:Cognella
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