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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough

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Bailey, C., Baines, P. R., Wilson, H. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 (2009) Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Journal of Marketing Management, 25 (3 & 4). pp. 227-252. ISSN 1472-1376

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To link to this item DOI: 10.1362/026725709X429737


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Digitalisation, Marketing and Entrepreneurship
ID Code:20035
Publisher:Westburn Publishers Ltd
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