Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theoryMacMillan, K., Money, K., Money, A.H. and Downing, S. (2005) Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory. Journal of Business Research, 58 (6). pp. 806-818. ISSN 0148-2963 (special section 'The nonprofit marketing landscape') Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1016/j.jbusres.2003.08.008
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