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Context relevant persuasive interaction and design: consideration of human factors influencing B2C persuasive interaction

Alhammad, M., M. and Gulliver, S. R. ORCID: https://orcid.org/0000-0002-4503-5448 (2013) Context relevant persuasive interaction and design: consideration of human factors influencing B2C persuasive interaction. In: The 35th International Conference on Information Technology Interface (ITI), 24 Jun - 27 Jun 2013, Zagreb, Croatia, pp. 161-166. (ALHAMMAD, M.M., GULLIVER, S. R. (2013). Context Relevant Persuasive Interaction and Design: Consideration of Human Factors Influencing B2C Persuasive Interaction. The 35th International Conference on Information Technology Interface (ITI).)

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Abstract/Summary

The revolutions of electronic and mobile commerce have opened up unique opportunities for global marketing and business to consumer (B2C) persuasive interaction; with the aim of influencing user behavior. The success or failure of such persuasive interaction is impacted by cultural, social, and personal dimensions. Accordingly, failure to consider such dimensions risks the user forming a negative attitude towards retailer’s websites or mobile applications, which subsequently threatens customer behavior. A better understanding of human factors influencing the way people perceive B2C persuasive interaction is needed. This paper is introduces the concept of a context relevant persuasive interaction and proposes a guideline for designing relevant B2C persuasive interaction.

Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Business Informatics, Systems and Accounting
ID Code:37493
Uncontrolled Keywords:E-Commerce, B2C Persuasive Interaction, Consumer Online Behavior, Human Factors, Culture Customization, Personalization

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