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Persuasive technology and users acceptance of e-commerce: exploring perceived persuasiveness

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Alhammad, M., M. and Gulliver, S. R. ORCID: https://orcid.org/0000-0002-4503-5448 (2013) Persuasive technology and users acceptance of e-commerce: exploring perceived persuasiveness. In: The 3rd International Conference on Logistics, Informatics and Service Science, 21 - 24 August 2013, Reading, UK. (ALHAMMAD, M.M., GULLIVER, S. R. (2013). Persuasive Technology and Users Acceptance of E-Commerce: Exploring Perceived Persuasiveness. The 2013 International Conference on Logistics, Informatics and Services Sciences (LISS'2013))

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Abstract/Summary

This paper reviews theories and models of users’ acceptance and use in relation to “persuasive technology”, to justify the need to add consideration of ‘perceived persuasiveness’. We conclude by identifying variables associated with perceived persuasiveness, and highlight important future research directions in this domain.

Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Digitalisation, Marketing and Entrepreneurship
ID Code:37494
Uncontrolled Keywords:Persuasive Technology, Behaviour, Perceived Persuasiveness
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