Abstract/Summary

Globalization has enabled countries such as the UK to attain multiculturalism; however, there is no investigation in relation to the advantages of multiculturalism at the film industry level. Multiculturalism is related to the Commonwealth immigration after the Second World War period. The introduction of new cultures into the UK has enabled the growth and development of successful global industries such as the British Urban Music and British Asian Film, which have prospered over time and have now become mainstream export-led industries. Why is cultural diversity significant towards the generation of competitive advantages within the British South Asian film sector? We will explore the country specific advantage of multiculturalism in the UK and their impact on creativity of screenwriters that has contributed to successful films in the industry.