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How companies use customer insight to drive customer acquisition, retention, and development: an exploratory multiple case study

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Bailey, C. and Clark, M., (2006) How companies use customer insight to drive customer acquisition, retention, and development: an exploratory multiple case study. Report. Henley Centre for Customer Management

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Official URL: http://www.hccmsite.co.uk


Item Type:Report (Report)
Divisions:Henley Business School > Marketing and Reputation
ID Code:83729
Publisher:Henley Centre for Customer Management
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