Le Meunier-Fitzhugh, K., Baumann, J., Palmer, R. and Wilson , H. (2011) The implications of service-dominant logic and integrated solutions on the sales function. Journal of Marketing Theory and Practice, 19 (4). pp. 423-440. ISSN 1069-6679 doi: https://doi.org/10.2753/MTP1069-6679190405

Palmer, R. (2010) Managing marketing performance. In: Ross, D. (ed.) Fast track to success: managing people and performance. Pearson education, UK. ISBN 9780273732884

LeMeunier-Fitzhugh, K., LeMeunier-Fitzhugh, L., Palmer, R. and Wilson, H. (2009) A sales perspective on service dominant logic. In: AMS Annual Conference, 20-23 May 2009, Baltimore, MD. (Unpublished)

Palmer, R. and Wilson, H. (2009) An exploratory case study analysis of contemporary marketing practices. Journal of Strategic Marketing, 17 (2). pp. 169-187. ISSN 1466-4488 doi: https://doi.org/10.1080/09652540902879300

Palmer, R., Hair, N. and Clark, M., (2009) Co-creation and the customer experience. Report. Henley Centre for Customer Management

Lindgreen, A., Palmer, R., Wetzels, M. and Antioco, M. (2009) Do different marketing practices require different leadership styles? An exploratory study. Journal of Business and Industrial Marketing, 24 (1). pp. 14-26. ISSN 0885-8624 doi: https://doi.org/10.1108/08858620910923667

Lindgreen, A., Antioco, M., Palmer, R. and van Heesch, T. (2009) High-tech, innovative products: identifying and meeting business customers' value needs. Journal of Business and Industrial Marketing, 24 (3-4). pp. 182-197. ISSN 0885-8624 doi: https://doi.org/10.1108/08858620910939732

Palmer, R. and Silva, J. (2009) Relationship hierarchy of effects: understanding key relationship variables. In: IMP Conference: handling plurality of relationship forms in networks: from clans to clubs, from cliques to communities: theoretical and managerial perspectives, 3-5 Sep 2009, Marseilles. (Unpublished)

Palmer, R. and Lindgreen, A. (2008) Products and the life cycle. In: Kitchen, P. (ed.) Marketing: metaphors and metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 183-194. ISBN 9781403998613

Lindgreen, A., Palmer, R. and Beverland, M. (2008) Relationship marketing as a marriage. In: Kitchen, P. (ed.) Marketing: Metaphors and Metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 172-182. ISBN 9781403998613

Meek, H., Meek, R., Palmer, R. and Parkinson, L. (2008) CIM coursebook 08/09 managing marketing performance. Butterworth Heinemann, Oxford, pp400. ISBN 9780750689687

Palmer, R., Cockton, J. and Cooper, G. (2007) Managing marketing: marketing success through good management practice. Elsevier, Oxford, pp392. ISBN 9780750668989

Palmer, R. (2007) The transaction-relational continuum: conceptually elegant but empirically denied. Journal of Business and Industrial Marketing, 22 (7). pp. 439-451. ISSN 0885-8624 doi: https://doi.org/10.1108/08858620710828827

Lindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J. (2006) A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35 (1). pp. 57-71. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2005.08.008

Palmer, R., Croston, D., Garvey, A. and Mead, S. (2006) Marketing of beef and lamb in England: the role of EBLEX. British Food Journal, 108 (10). pp. 808-823. ISSN 0007-070X doi: https://doi.org/10.1108/00070700610702073

Lindgreen, A., Palmer, R. and Trienekens, J. (2005) Relationships within the supply chain: a case study. Journal on Chain and Network Science, 5 (2). pp. 85-99. ISSN 1875-0931 doi: https://doi.org/10.3920/JCNS2005.x058

Palmer, R. and Pels, J. (2005) Marketing practice and market orientation: an exploratory international study. In: Kaynak, E. and Jallat, F. (eds.) Marketing issues in Western Europe: changes and developments. Routledge, London. ISBN 9780789028389

Brookes, R., Brodie, R., Coviello, N. and Palmer, R. (2005) How managers perceive the impacts of information technologies on contemporary marketing practices. Journal of Relationship Marketing, 3 (4-5). pp. 7-26. ISSN 1533-2675 doi: https://doi.org/10.1300/J366v03n04_02

de Moerloose, C., Antioco, M., Lindgreen, A. and Palmer, R. (2005) Information kiosks: the case of the Belgian retail sector. International Journal of Retail & Distribution Management, 33 (6). pp. 472-490. ISSN 0959-0552 doi: https://doi.org/10.1108/09590550510603651

Palmer, R. (2005) Knowledgeable uncertainty: paradox or paradigm? International Journal of Market Research, 47 (6). pp. 577-595.

Palmer, R. and Pels, J. (2005) Marketing practice and market orientation: an exploratory international study. Journal of Euromarketing, 14 (1-2). pp. 59-86. ISSN 1528-6967 doi: https://doi.org/10.1300/J037v14n01_04

Palmer, R., Lindgreen, A. and Vanhamme, J. (2005) Relationship marketing: schools of thought and future research directions. Marketing Intelligence and Planning, 23 (3). pp. 313-330. ISSN 0263-4503 doi: https://doi.org/10.1108/02634500510597337

Palmer, R. and Millier, P. (2004) Segmentation: identification, intuition, and implementation. Industrial Marketing Management, 33 (8). pp. 779-785. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2003.10.007

Lindgreen, A., Palmer, R. and Vanhamme, J. (2004) Contemporary marketing practice: theoretical propositions and practical implications. Marketing Intelligence and Planning, 22 (6). pp. 673-692. ISSN 0263-4503 doi: https://doi.org/10.1108/02634500410559051

Brady, M. and Palmer, R. (2004) What are they doing? A study of contemporary marketing practice in Ireland. Irish Journal of Management, 25 (1). pp. 125-136. ISSN 1649-248X

Brookes, R. and Palmer, R. (2003) The new global marketing reality. Palgrave Macmillan, Basingstoke, pp320. ISBN 9781403905208

Brookes, R., Brodie, R., Coviello, N. and Palmer, R. (2003) Assessing the role of e-marketing in contemporary marketing practice. Journal of Marketing Management, 19 (7). pp. 857-881. ISSN 1472-1376

Lindgreen, A., Palmer, R., Vanhamme, J. and Beverland, M. (2002) Finding and choosing a supervisor. The Marketing Review, 3 (2). pp. 147-166. ISSN 1472-1384 doi: https://doi.org/10.1362/146934702763487243

Palmer, R. and Brookes, R. (2002) Incremental innovation: a case study analysis. Journal of Database Marketing & Customer Strategy Management, 10 (1). pp. 71-83. ISSN 1741-2447 doi: https://doi.org/10.1057/palgrave.jdm.3240095

Palmer, R. (2002) Managerial understanding of contemporary industrial marketing issues. Qualitative Market Research: An International Journal, 5 (2). pp. 135-143. ISSN 1352-2752 doi: https://doi.org/10.1108/13522750210423841

Palmer, R. (2002) There’s no business like e-business. Qualitative Market Research: An International Journal, 5 (4). pp. 261-267. ISSN 1352-2752 doi: https://doi.org/10.1108/13522750210443218 (special issue 'Business intelligence and e-marketing workshop, IBM Warwick 2001')