Article

Collinge, B. (2002) Slovak search engines. Slavic & East European Information Resources, 3 (4). pp. 89-95. ISSN 1522-9041 doi: https://doi.org/10.1300/J167v03n04_10

Foreman, S. (2002) Business-to-business marketing. Henley Manager Update, 13 (3). ISSN 1745-7866

Foreman, S. (2002) Corporate identity, theatre and pricing. Henley Manager Update, 14 (1). pp. 12-22. ISSN 1745-7866

Foreman, S. (2002) Customers: hopelessly devoted to you! Henley Manager Update, 13 (4). pp. 11-20. ISSN 1745-7866

Kähler, J. and Sargeant, A. (2002) The size effect in the administration costs of charities. The European Accounting Review, 11 (2). pp. 215-243. ISSN 1468-4497 doi: https://doi.org/10.1080/0963818022000006870

Lindgreen, A., Palmer, R., Vanhamme, J. and Beverland, M. (2002) Finding and choosing a supervisor. The Marketing Review, 3 (2). pp. 147-166. ISSN 1472-1384 doi: https://doi.org/10.1362/146934702763487243

MacMillan, K., Money, K. and Downing, S. (2002) United Kingdom: best and worst corporate reputations — nominations by the general public. Corporate Reputation Review, 2002 (4). pp. 374-384. ISSN 1479-1889 doi: https://doi.org/10.1057/palgrave.crr.1540158

Palmer, R. (2002) Managerial understanding of contemporary industrial marketing issues. Qualitative Market Research: An International Journal, 5 (2). pp. 135-143. ISSN 1352-2752 doi: https://doi.org/10.1108/13522750210423841

Palmer, R. (2002) There’s no business like e-business. Qualitative Market Research: An International Journal, 5 (4). pp. 261-267. ISSN 1352-2752 doi: https://doi.org/10.1108/13522750210443218 (special issue 'Business intelligence and e-marketing workshop, IBM Warwick 2001')

Palmer, R. and Brookes, R. (2002) Incremental innovation: a case study analysis. Journal of Database Marketing & Customer Strategy Management, 10 (1). pp. 71-83. ISSN 1741-2447 doi: https://doi.org/10.1057/palgrave.jdm.3240095

Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice. Journal of Marketing Management, 18 (9-10). pp. 953-970. ISSN 1472-1376 doi: https://doi.org/10.1362/0267257012930394

Sargeant, A. and Lee, S. (2002) Improving public trust in the voluntary sector: an empirical analysis. International Journal of Nonprofit and Voluntary Sector Marketing, 7 (1). pp. 68-83. ISSN 1479-103X doi: https://doi.org/10.1002/nvsm.168

Sargeant, A. and Lee, S. (2002) Individual and contextual antecedents of donor trust in the voluntary sector. Journal of Marketing Management, 18 (7-8). pp. 779-802. ISSN 1472-1376 doi: https://doi.org/10.1362/0267257022780679

Sargeant, A., Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit & Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1540-6997 doi: https://doi.org/10.1300/J054v10n02_03

Book or Report Section

Lee, S. (2002) From marketing products to fundraising for causes. In: Walker, C. and Pharoah, C. (eds.) A lot of give: trends for charitable giving in the 21st century. Hodder Arnold, London. ISBN 9780340804919

Sargeant, A. (2002) What turns donors on? What turns them off? In: Walker, C. and Pharoah, C. (eds.) A lot of give: trends for charitable giving in the 21st century. Hodder Arnold, London. ISBN 9780340804919

Report

Clark, M., McDonald, M. and Smith, B., (2002) Achieving excellence in customer relationship management. Report. Henley Centre for Customer Management