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Items where Division is "Marketing and Reputation" and Year is 2008

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Number of items: 22.

Article

Canhoto, A. (2008) Barriers to segmentation implementation in money laundering detection. The Marketing Review, 8 (2). 163-181(19). ISSN 1472-1384 doi: https://doi.org/10.1362/146934708X314136

Christodoulides, G. (2008) Breaking free from the industrial age paradigm of branding. Journal of Brand Management, 15 (4). pp. 291-293. ISSN 1479-1803 doi: https://doi.org/10.1057/palgrave.bm.2550134

Dibb, S., Simkin, L. and Wilson, D. (2008) Diagnosing and treating operational and implementation barriers in synoptic marketing planning. Industrial Marketing Management, 37 (5). pp. 539-553. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2007.08.002

Lages, L. F., Abrantes, J. L. and Lages, C. R. (2008) The STRATADAPT scale: a measure of marketing strategy adaptation to international business markets. International Marketing Review, 25 (5). pp. 584-600. ISSN 0265-1335 doi: https://doi.org/10.1108/02651330810904107

Simkin, L. (2008) Achieving market segmentation from B2B sectorisation. Journal of Industrial & Business Marketing, 23 (7). pp. 464-474. ISSN 0885-8624 doi: https://doi.org/10.1108/08858620810901220

de Chernatony, L., Christodoulides, G., Roper, S. and Abimbola , T. (2008) Guest editorial. European Journal of Marketing, 42 (5/6). pp. 533-536. ISSN 0309-0566

Book or Report Section

Canhoto, A. (2008) Profiles in context: analysis of the development of a customer loyalty programme and a risk scoring practice. In: Hildebrandt, M. and Gutwirth, S. (eds.) Profiling the European citizen: cross-disciplinary perspectives. Springer, New York, pp. 211-216. ISBN 9789048177622

Canhoto, A. and Backhouse, J. (2008) General description of the process of behavioural profiling. In: Hildebrandt, M. and Gutwirth, S. (eds.) Profiling the European citizen: cross-disciplinary perspectives. Springer Publishing, New York NY, pp. 47-64. ISBN 9789048177622

Lindgreen, A., Palmer, R. and Beverland, M. (2008) Relationship marketing as a marriage. In: Kitchen, P. (ed.) Marketing: Metaphors and Metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 172-182. ISBN 9781403998613

Palmer, R. and Lindgreen, A. (2008) Products and the life cycle. In: Kitchen, P. (ed.) Marketing: metaphors and metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 183-194. ISBN 9781403998613

Report

Coxhead, H. and Clark, M., (2008) Managing the customer experience through intermediaries. Report. Henley Centre for Customer Management

Dibley, A. and Clark, M., (2008) Corporate social responsibility: key issues and linkages with customer experience. Report. Henley Centre for Customer Management

Godley, A. and Hang, H., (2008) Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). Henley Business School Discussion Paper in Management. 2008/066. Discussion Paper. Henley Business School, Reading. pp47.

Hair, N., Rose, S. and Clark, M., (2008) Web quality and research update. Report. Henley Centre for Customer Management

Harrington, T., Lee, S. and Clark, M., (2008) Public services: putting people first. Report. House of Commons

Conference or Workshop Item

Canhoto, A. (2008) Technical, organisational and cognitive barriers in profiling. In: Academy of Management Annual Meeting, California, USA. (Unpublished)

Hair, N. and Clark, M. (2008) Towards a classification system of relational activity in consumer electronic communities: the moderators’ tale. In: European Marketing Academy Conference, 27-30 May, Brighton. (Unpublished)

Hillenbrand, C. and Money, K. (2008) A behavioural schema to the impact of corporate responsibility on customer and employee relationships. In: International Association for Business & Society (IABS), June 2008, Tampere, Finland. (Unpublished)

Money, K., Rose, S. and Hillenbrand, C. (2008) Where does corporate branding end and reputation management begin? In: 12th International Reputation Institute Conference, 29 May - 1 June, Beijing. (Unpublished)

Rose, S., Clark, M. and Hair, N. (2008) Exploring notions of ideal customer experience in online business-to-business environments: a USA / European comparison. In: International Colloquium in Relationship Marketing Conference, 14-17 September 2008, Swansea UK. (Unpublished)

Wongworawit, R., Clark, M. and Lyman, M. (2008) A conceptual framework of frontline employees management in outsourced customer service operations. In: AMA's SERVSIG, 5-7 June, Liverpool. (Unpublished)

Book

Meek, H., Meek, R., Palmer, R. and Parkinson, L. (2008) CIM coursebook 08/09 managing marketing performance. Butterworth Heinemann, Oxford, pp400. ISBN 9780750689687

This list was generated on Sun Jan 29 08:45:27 2023 UTC.

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