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Items where Division is "Marketing and Reputation" and Year is 2008

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Number of items: 22.


Canhoto, A. (2008) Barriers to segmentation implementation in money laundering detection. The Marketing Review, 8 (2). 163-181(19). ISSN 1472-1384 doi:

Christodoulides, G. (2008) Breaking free from the industrial age paradigm of branding. Journal of Brand Management, 15 (4). pp. 291-293. ISSN 1479-1803 doi:

Dibb, S., Simkin, L. and Wilson, D. (2008) Diagnosing and treating operational and implementation barriers in synoptic marketing planning. Industrial Marketing Management, 37 (5). pp. 539-553. ISSN 0019-8501 doi:

Lages, L. F., Abrantes, J. L. and Lages, C. R. (2008) The STRATADAPT scale: a measure of marketing strategy adaptation to international business markets. International Marketing Review, 25 (5). pp. 584-600. ISSN 0265-1335 doi:

Simkin, L. (2008) Achieving market segmentation from B2B sectorisation. Journal of Industrial & Business Marketing, 23 (7). pp. 464-474. ISSN 0885-8624 doi:

de Chernatony, L., Christodoulides, G., Roper, S. and Abimbola , T. (2008) Guest editorial. European Journal of Marketing, 42 (5/6). pp. 533-536. ISSN 0309-0566

Book or Report Section

Canhoto, A. (2008) Profiles in context: analysis of the development of a customer loyalty programme and a risk scoring practice. In: Hildebrandt, M. and Gutwirth, S. (eds.) Profiling the European citizen: cross-disciplinary perspectives. Springer, New York, pp. 211-216. ISBN 9789048177622

Canhoto, A. and Backhouse, J. (2008) General description of the process of behavioural profiling. In: Hildebrandt, M. and Gutwirth, S. (eds.) Profiling the European citizen: cross-disciplinary perspectives. Springer Publishing, New York NY, pp. 47-64. ISBN 9789048177622

Lindgreen, A., Palmer, R. and Beverland, M. (2008) Relationship marketing as a marriage. In: Kitchen, P. (ed.) Marketing: Metaphors and Metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 172-182. ISBN 9781403998613

Palmer, R. and Lindgreen, A. (2008) Products and the life cycle. In: Kitchen, P. (ed.) Marketing: metaphors and metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 183-194. ISBN 9781403998613


Coxhead, H. and Clark, M., (2008) Managing the customer experience through intermediaries. Report. Henley Centre for Customer Management

Dibley, A. and Clark, M., (2008) Corporate social responsibility: key issues and linkages with customer experience. Report. Henley Centre for Customer Management

Godley, A. ORCID: and Hang, H., (2008) Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). Henley Business School Discussion Paper in Management. 2008/066. Discussion Paper. Henley Business School, Reading. pp47.

Hair, N., Rose, S. ORCID: and Clark, M., (2008) Web quality and research update. Report. Henley Centre for Customer Management

Harrington, T., Lee, S. and Clark, M., (2008) Public services: putting people first. Report. House of Commons

Conference or Workshop Item

Canhoto, A. (2008) Technical, organisational and cognitive barriers in profiling. In: Academy of Management Annual Meeting, California, USA. (Unpublished)

Hair, N. and Clark, M. (2008) Towards a classification system of relational activity in consumer electronic communities: the moderators’ tale. In: European Marketing Academy Conference, 27-30 May, Brighton. (Unpublished)

Hillenbrand, C. ORCID: and Money, K. (2008) A behavioural schema to the impact of corporate responsibility on customer and employee relationships. In: International Association for Business & Society (IABS), June 2008, Tampere, Finland. (Unpublished)

Money, K., Rose, S. ORCID: and Hillenbrand, C. ORCID: (2008) Where does corporate branding end and reputation management begin? In: 12th International Reputation Institute Conference, 29 May - 1 June, Beijing. (Unpublished)

Rose, S. ORCID:, Clark, M. and Hair, N. (2008) Exploring notions of ideal customer experience in online business-to-business environments: a USA / European comparison. In: International Colloquium in Relationship Marketing Conference, 14-17 September 2008, Swansea UK. (Unpublished)

Wongworawit, R., Clark, M. and Lyman, M. (2008) A conceptual framework of frontline employees management in outsourced customer service operations. In: AMA's SERVSIG, 5-7 June, Liverpool. (Unpublished)


Meek, H., Meek, R., Palmer, R. and Parkinson, L. (2008) CIM coursebook 08/09 managing marketing performance. Butterworth Heinemann, Oxford, pp400. ISBN 9780750689687

This list was generated on Fri Feb 23 02:53:51 2024 UTC.

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