Article

Christodoulides, G., Michaelidou, N. and Siamagka, N.-T. (2013) A typology of internet users based on comparative affective states: evidence from eight countries. European Journal of Marketing, 47 (1-2). pp. 153-173. ISSN 0309-0566 doi: https://doi.org/10.1108/03090561311285493

Christodoulides, G., Jevons, C. and Bonhomme, J. (2012) Memo to marketers: quantitative evidence for change: how user-generated content really affects brands. Journal of Advertising Research, 52 (1). ISSN 0021-8499

Michaelidou, N., Christodoulides, G. and Torova, K. (2012) Determinants of healthy eating: a cross-national study on motives and barriers. International Journal of Consumer Studies, 36 (1). pp. 17-22. ISSN 1470-6431 doi: https://doi.org/10.1111/j.1470-6431.2011.01031.x

Leek, S. and Christodoulides, G. (2012) A framework of brand value in B2B markets: the contributing role of functional and emotional components. Industrial Marketing Management, 41 (1). pp. 106-114. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.11.009

Christodoulides, G., Michaelidou, N. and Argyriou, E. (2012) Cross-national differences in E-WOM influence. European Journal of Marketing, 46 (11-12). 1689 -1707. ISSN 0309-0566

Coleman, D., de Chernatony, L. and Christodoulides, G. (2011) B2B service brand identity: scale development and validation. Industrial Marketing Management, 40 (7). pp. 1063-1071. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.09.010

Michaelidou, N., Siamagka, N.-T. and Christodoulides, G. (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40 (7). pp. 1153-1159. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.09.009

Michaelidou, N. and Christodoulides, G. (2011) Antecedents of attitude and intention towards counterfeit symbolic and experiential products. Journal of Marketing Management, 27 (9-10). pp. 976-991. ISSN 1472-1376 doi: https://doi.org/10.1080/0267257X.2010.549189

Leek, S. and Christodoulides, G. (2011) A literature review and future agenda for B2B branding: Challenges of branding in a B2B context. Industrial Marketing Management, 40 (6). pp. 830-837. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.06.006

Christodoulides, G. and Michaelidou, N. (2011) Shopping motives as antecedents of e-satisfaction and e-loyalty. Journal of Marketing Management, 27 (1/2). pp. 181-197. ISSN 1472-1376 doi: https://doi.org/10.1080/0267257X.2010.489815

Christodoulides, G., Jevons, C. and Blackshaw, P. (2011) The voice of the consumer speaks forcefully in brand identity: user-generated content forces smart marketers to listen. Journal of Advertising Research , 51 (1). pp. 101-111. doi: https://doi.org/10.2501/JAR-51-1-101-111 (50th anniversary supplement)

Jevons, C., Veloutsou, C. and Christodoulides, G. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 0148-2963

Christodoulides, G. and de Chernatony , L. (2010) Consumer-based brand equity conceptualisation and measurement: a literature review. International Journal of Market Research, 52 (1). pp. 43-66. ISSN 1470-7853 doi: https://doi.org/10.2501/S1470785310201053

Christodoulides, G. (2009) Branding in the post-internet era. Marketing Theory, 9 (1). pp. 141-144. ISSN 1741-301X doi: https://doi.org/10.1177/147059310810007

Leek, S. and Christodoulides, G. (2009) Next generation mobile marketing: how young consumers react to Bluetooth-enabled advertising. Journal of Advertising Research, 49 (1). pp. 44-53. ISSN 0021-8499 doi: https://doi.org/10.2501/S0021849909090059

de Chernatony, L., Veloutsou, C., Christodoulides, G. and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62 (3). pp. 289-290. ISSN 0148-2963

Christodoulides, G., Michaelidou, N. and Li, C.H. (2009) Measuring perceived brand luxury: an evaluation of the BLI scale. Journal of Brand Management, 16 (5/6). pp. 395-405. ISSN 1479-1803 doi: https://doi.org/10.1057/bm.2008.49

Christodoulides, G. (2008) Breaking free from the industrial age paradigm of branding. Journal of Brand Management, 15 (4). pp. 291-293. ISSN 1479-1803 doi: https://doi.org/10.1057/palgrave.bm.2550134

de Chernatony, L., Christodoulides, G., Roper, S. and Abimbola , T. (2008) Guest editorial. European Journal of Marketing, 42 (5/6). pp. 533-536. ISSN 0309-0566

Christodoulides, G., de Chernatony, L., Furrer, O., Shiu, E. and Abimbola, T. (2006) Conceptualising and measuring the equity of online brands. Journal of Marketing Management, 22 (7 & 8). pp. 799-825. ISSN 1472-1376 doi: https://doi.org/10.1362/026725706778612149

de Chernatony, L., Harris, F. J. and Christodoulides, G. (2004) Developing a brand performance measure for financial services brands. The Service Industries Journal, 24 (2). pp. 15-33. ISSN 1743-9507 doi: https://doi.org/10.1080/02642060412331301232

Christodoulides, G. and de Chernatony, L. (2004) Dimensionalising on- and off-line brands' composite equity. Journal of Product & Brand Management, 13 (3). pp. 168-179. ISSN 1061-0421 doi: https://doi.org/10.1108/10610420410538069

de Chernatony, L. and Christodoulides, G. (2004) Taking the brand promise online: challenges and opportunities. Interactive Marketing, 5 (3). pp. 238-251. ISSN 1746-0174 doi: https://doi.org/10.1057/palgrave.im.4340241

Book or Report Section

Christodoulides, G. (2012) Brand equity. In: Wiley encyclopedia of management. Wiley. doi: https://doi.org/10.1002/9781118785317.weom090279

Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruency matter? In: Christ, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. ATINER, Athens, pp. 271-282. ISBN 9789606672682

Conference or Workshop Item

Christodoulides, G., Michaelidou, N. and Siamagka, N. (2011) Using comparative affective states to develop a typology of internet users: evidence from eight countries. In: 40th EMAC Annual Conference, 2011, Ljubljana.

Book

Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (2010) Contemporary Issues in Brand Research. ATINER, Athens, pp305. ISBN 9789606672682