Accessibility navigation


Items where Division is "Marketing and Reputation" and Year is 2009

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
[tool] Batch List
Group by: Creators/Editors | Item Type | No Grouping
Jump to: B | C | D | E | H | L | M | P | R | V
Number of items: 31.

B

Bailey, C., Baines, P. R., Wilson, H. and Clark, M. (2009) Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Journal of Marketing Management, 25 (3 & 4). pp. 227-252. ISSN 1472-1376 doi: https://doi.org/10.1362/026725709X429737

Bryan, A., Harrington, T. and Clark, M., (2009) Best practices in customer relationship management in the B2G market. Report. Henley Centre for Customer Management

C

Canhoto, A. I. (2009) Methodological issues of researching meaning in organisations. In: EURAM 2009, 11-14 May, Liverpool, UK.

Canhoto, A. I. (2009) Safeguarding customer information: the role of staff. Journal of Consumer Marketing, 26 (7). pp. 487-495. ISSN 0736-3761 doi: https://doi.org/10.1108/07363760911001547

Canhoto, A. I. (2009) A behavioural approach to study meaning in organisations. In: 11th ICISO (IFIP WG8.1 Working Conference): Information systems in the changing era: theory & practice, 11-12 Apr 2009, Beijing, China.

Christodoulides, G. (2009) Branding in the post-internet era. Marketing Theory, 9 (1). pp. 141-144. ISSN 1741-301X doi: https://doi.org/10.1177/147059310810007

Christodoulides, G., Michaelidou, N. and Li, C.H. (2009) Measuring perceived brand luxury: an evaluation of the BLI scale. Journal of Brand Management, 16 (5/6). pp. 395-405. ISSN 1479-1803 doi: https://doi.org/10.1057/bm.2008.49

D

Dibb, S. and Simkin, L. (2009) Bridging the segmentation theory/practice divide. Journal of Marketing Management, 25 (3/4). pp. 219-225. ISSN 1472-1376 doi: https://doi.org/10.1362/026725709X429728

Dibb, S. and Simkin, L. (2009) Implementation rules to bridge the theory/practice divide in market segmentation. Journal of Marketing Management, 25 (3/4). pp. 375-396. ISSN 1472-1376 doi: https://doi.org/10.1362/026725709X429809

Dibley, A. and Clark, M., (2009) Best practice in managing relationships with outsource partners: an outsource supplier and client perspective. Report. Henley Centre for Customer Management

de Chernatony, L., Veloutsou, C., Christodoulides, G. and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62 (3). pp. 289-290. ISSN 0148-2963

E

Ekinci, Y. and Dawes, P. L. (2009) Consumer perceptions of frontline service employee personality traits, interaction quality, and consumer satisfaction. The Service Industries Journal, 29 (4). pp. 503-521. ISSN 0264-2069 doi: https://doi.org/10.1080/02642060802283113

H

Hair, N., Rose, S. and Clark, M. (2009) Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience. Journal of Customer Behaviour, 8 (1). pp. 51-65. doi: https://doi.org/10.1362/147539209X414380

Hair, N., Yenicioglu, B. and Clark, M., (2009) The commercialisation of social media. Report. Henley Centre for Customer Management

Hang, H. (2009) The emergence of international retailing in China: pre-conditions and contexts. VDM Verlag, Saarbrucken, pp356. ISBN 9783639194876

Hang, H. and Godley, A. (2009) Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). Business History, 51 (3). pp. 383-400. ISSN 1743-7938 doi: https://doi.org/10.1080/00076790902843940

Hillenbrand, C. and Money, K. (2009) Segmenting stakeholders in terms of corporate responsibility: implications for reputation management. Australasian Marketing Journal, 17 (2). pp. 99-105. ISSN 1441-3582 doi: https://doi.org/10.1016/j.ausmj.2009.05.004

L

LeMeunier-Fitzhugh, K., LeMeunier-Fitzhugh, L., Palmer, R. and Wilson, H. (2009) A sales perspective on service dominant logic. In: AMS Annual Conference, 20-23 May 2009, Baltimore, MD. (Unpublished)

Leek, S. and Christodoulides, G. (2009) Next generation mobile marketing: how young consumers react to Bluetooth-enabled advertising. Journal of Advertising Research, 49 (1). pp. 44-53. ISSN 0021-8499 doi: https://doi.org/10.2501/S0021849909090059

Lindgreen, A., Antioco, M., Palmer, R. and van Heesch, T. (2009) High-tech, innovative products: identifying and meeting business customers' value needs. Journal of Business and Industrial Marketing, 24 (3-4). pp. 182-197. ISSN 0885-8624 doi: https://doi.org/10.1108/08858620910939732

Lindgreen, A., Palmer, R., Wetzels, M. and Antioco, M. (2009) Do different marketing practices require different leadership styles? An exploratory study. Journal of Business and Industrial Marketing, 24 (1). pp. 14-26. ISSN 0885-8624 doi: https://doi.org/10.1108/08858620910923667

M

Money, K. and Hillenbrand, C. (2009) Exploring characteristics of BRB partnerships that can bring societal benefits. In: Society for Business Ethics Annual Meeting, 6-9 Aug 2009, Chicago, IL. (Unpublished)

Money, K., Hillenbrand, C. and Da Camara, N. (2009) Putting positive psychology to work in organisations. Journal of General Management, 34 (3). pp. 21-36. ISSN 0306-3070 doi: https://doi.org/10.1177/030630700903400302

P

Palmer, R. and Silva, J. (2009) Relationship hierarchy of effects: understanding key relationship variables. In: IMP Conference: handling plurality of relationship forms in networks: from clans to clubs, from cliques to communities: theoretical and managerial perspectives, 3-5 Sep 2009, Marseilles. (Unpublished)

Palmer, R., Hair, N. and Clark, M., (2009) Co-creation and the customer experience. Report. Henley Centre for Customer Management

Palmer, R. and Wilson, H. (2009) An exploratory case study analysis of contemporary marketing practices. Journal of Strategic Marketing, 17 (2). pp. 169-187. ISSN 1466-4488 doi: https://doi.org/10.1080/09652540902879300

R

Rose, S., Clark, M. and Hair, N., (2009) The key influences upon a positive online customer experience. Report. Henley Centre for Customer Management

Rose, S., Hillenbrand, C. and Money, K. (2009) Corporate identity and the missing link to corporate reputation. In: Global brand conference: branding and society, 1-3 Sep 2009, Cambridge, UK. (Unpublished)

V

Varman, R. and Belk, R. W. (2009) Nationalism and ideology in an anticonsumption movement. Journal of Consumer Research, 36 (4). pp. 686-700. ISSN 1474-6085 doi: https://doi.org/10.1086/600486

Varman, R. and Costa, J. A. (2009) Competitive and cooperative behavior in embedded markets: developing an institutional perspective on bazaars. Journal of Retailing, 85 (4). pp. 453-467. ISSN 0022-4359 doi: https://doi.org/10.1016/j.jretai.2009.04.006

Varman, R. and Saha, B. (2009) Disciplining the discipline: understanding postcolonial epistemic ideology in marketing. Journal of Marketing Management, 25 (7-8). pp. 811-824. ISSN 1472-1376 doi: https://doi.org/10.1362/026725709X471640

This list was generated on Tue Dec 6 11:37:04 2022 UTC.

Page navigation