Accessibility navigation


Items where Division is "Marketing and Reputation" and Year is 2010

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
[tool] Batch List
Group by: Creators/Editors | Item Type | No Grouping
Jump to: C | G | J | P | V
Number of items: 6.

C

Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (2010) Contemporary Issues in Brand Research. ATINER, Athens, pp305. ISBN 9789606672682

Christodoulides, G. and de Chernatony , L. (2010) Consumer-based brand equity conceptualisation and measurement: a literature review. International Journal of Market Research, 52 (1). pp. 43-66. ISSN 1470-7853 doi: https://doi.org/10.2501/S1470785310201053

G

Ginn, J., Stone, M. and Ekinci, Y. (2010) Customer retention management in the recession. Journal of Direct, Data and Digital Marketing Practice, 12 (2). pp. 115-127. ISSN 1746-0166 doi: https://doi.org/10.1057/dddmp.2010.27

J

Jevons, C., Veloutsou, C. and Christodoulides, G. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 0148-2963

P

Palmer, R. (2010) Managing marketing performance. In: Ross, D. (ed.) Fast track to success: managing people and performance. Pearson education, UK. ISBN 9780273732884

V

Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruency matter? In: Christ, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. ATINER, Athens, pp. 271-282. ISBN 9789606672682

This list was generated on Tue Jan 14 09:44:54 2025 UTC.

Page navigation