Number of items: 16.
C
Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N.
(2010)
Contemporary Issues in Brand Research.
ATINER, Athens, pp305.
ISBN 9789606672682
Christodoulides, G. and de Chernatony , L.
(2010)
Consumer-based brand equity conceptualisation and measurement: a literature review.
International Journal of Market Research, 52 (1).
pp. 43-66.
ISSN 1470-7853
doi: https://doi.org/10.2501/S1470785310201053
D
Da Camara, N. Z., Money, K. G. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098
(2010)
The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups.
In: 18th International Conference in Relationship Marketing (ICRM), 27-30 Sept 2010, Henley on Thames, UK .
Da Camara, N. Z., Money, K. G. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098
(2010)
The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector.
In: 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, 19-21 May 2010, Rio de Janeiro, Brazil.
G
Ginn, J., Stone, M. and Ekinci, Y.
(2010)
Customer retention management in the recession.
Journal of Direct, Data and Digital Marketing Practice, 12 (2).
pp. 115-127.
ISSN 1746-0166
doi: https://doi.org/10.1057/dddmp.2010.27
H
Hair, N., Clark, M. and Shapiro, M.
(2010)
Toward a classification system of relational activity in consumer electronic communities: the moderators' tale.
Journal of Relationship Marketing, 9 (1).
pp. 54-65.
ISSN 1533-2675
doi: https://doi.org/10.1080/15332660903552238
Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 and Money, K. G.
(2010)
Building trust and positive intent among customers and employees through corporate responsibility.
In: Academy of Management Conference, 6-10 Aug 2010, Montreal, Canada.
Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098, Money, K. G. and Pavelin, S.
(2010)
Stakeholder-defined corporate responsibility for a pre-credit-crunch financial service company.
In: Academy of Management Conference, 6-10 Aug 2010, Montreal, Canada .
J
Jevons, C., Veloutsou, C. and Christodoulides, G.
(2010)
Introduction: thought leadership in brand management.
Journal of Business Research, 63 (11).
pp. 1111-1112.
ISSN 0148-2963
M
Money, K., Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314 and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098
(2010)
The impact of the corporate identity mix on corporate reputation.
Journal of Brand Management, 18.
pp. 197-211.
ISSN 1479-1803
doi: https://doi.org/10.1057/bm.2010.31
Money, K. G. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098
(2010)
From approaches to life to approaches to work – applying positive psychology principles to shed new light on employee well-being and commitment.
In: The British Psychological Society Annual Conference 2010, 14-16 Apr 2010, Stratford-upon-Avon, UK.
Money, K. G., Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098, Day, M. B. and Magnan, G.M.
(2010)
Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships.
Industrial Marketing Management, 39 (5).
pp. 761-768.
ISSN 0019-8501
doi: https://doi.org/10.1016/j.indmarman.2010.02.015
P
Palmer, R.
(2010)
Managing marketing performance.
In: Ross, D. (ed.)
Fast track to success: managing people and performance.
Pearson education, UK.
ISBN 9780273732884
R
Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Hair, N. and Clark, M.
(2010)
Online customer experience: a review of the business-to-consumer online purchase context.
International Journal of Management Reviews, 13 (1).
pp. 24-39.
ISSN 1468-2370
doi: https://doi.org/10.1111/j.1468-2370.2010.00280.x
V
Veloutsou, C. and Christodoulides, G.
(2010)
Brand equity: does personality congruency matter?
In: Christ, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.)
Contemporary Issues in Brand Research.
ATINER, Athens, pp. 271-282.
ISBN 9789606672682
Y
Yang, J. ORCID: https://orcid.org/0000-0002-2394-3058 and Kakabadse, N. ORCID: https://orcid.org/0000-0002-9517-8279
(2010)
Global financial crisis: implications for Chinese corporate governance.
In: British Academy of Management Conference, 14 - 16 September 2010, University of Sheffield.
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