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Items where Division is "Marketing and Reputation" and Year is 2021

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Number of items: 38.

Article

Akbar, M. B. ORCID: https://orcid.org/0000-0003-3092-6878, Garnelo-Gomez, I., Ndupu, L., Barnes, E. and Foster, C. (2021) An analysis of social marketing practice: factors associated with success. Health marketing quarterly. ISSN 1545-0864 doi: https://doi.org/10.1080/07359683.2021.1997525

Behnam, M., Hollebeek, L. D., Clark, M. K. and Farabi, R. (2021) Exploring customer engagement in the product vs. service context. Journal of Retailing and Consumer Services, 60. 102456. ISSN 0969-6989 doi: https://doi.org/10.1016/j.jretconser.2021.102456

Grigore, G., Molesworth, M., Vonțea, A., Basnawi, A. H., Celep, O. and Sylvian, P. J. (2021) Drama and discounting in the relational dynamics of corporate social responsibility. Journal of Business Ethics, 174 (1). pp. 65-88. ISSN 1573-0697 doi: https://doi.org/10.1007/s10551-020-04591-5

Grigore, G., Molesworth, M., Miles, C. and Glozer, S. (2021) (Un)resolving digital technology paradoxes through the rhetoric of balance. Organization, 28 (1). pp. 186-207. ISSN 1350-5084 doi: https://doi.org/10.1177/1350508420968196

Grigore, G. ORCID: https://orcid.org/0000-0002-5626-4609, Molesworth, M., Vontea, A., Basnawi, A. H., Celep, O. and Jesudoss, S. P. ORCID: https://orcid.org/0000-0002-1286-0011 (2021) Corporate social responsibility in liquid times: the case of Romania. Journal of Business Ethics. pp. 1-20. ISSN 1573-0697 doi: https://doi.org/10.1007/s10551-021-04926-w

Hillenbrand, C., Saraeva, A., Money, K. and Brooks, C. ORCID: https://orcid.org/0000-0002-2668-1153 (2021) Saving for a rainy day… or a trip to the Bahamas? How the framing of investment communication impacts retail investors. British Journal of Management. ISSN 1467-8551 doi: https://doi.org/10.1111/1467-8551.12455

Hollebeek, L. D., Clark, M. K. and Macky, K. (2021) Demystifying consumer digital cocreated value: social presence theory-informed framework and propositions. Recherche et Applications en Marketing (English Edition), 36 (4). pp. 24-42. ISSN 2051-5707 doi: https://doi.org/10.1177/2051570720961986

Hollebeek, L. D., Clark, M. K. and Macky, K. (2021) Démystifier la valeur cocréée digitale du consommateur : cadre et propositions fondées sur la théorie de la présence sociale. Recherche et Applications en Marketing (English Edition), 36 (4). pp. 27-47. ISSN 2051-5707 doi: https://doi.org/10.1177/07673701211054200

Hollebeek, L. D., Clark, M. K., Hammedi, W. and Arvola, R. (2021) Cocreated brand value: theoretical model and propositions. Journal of Brand Management, 28 (4). pp. 413-428. ISSN 1479-1803 doi: https://doi.org/10.1057/s41262-021-00235-9

Hollebeek, L. D., Sharma, T. G., Pandey, R., Sanyal, P. and Clark, M. K. (2021) Fifteen years of customer engagement research: a bibliometric and network analysis. Journal of Product & Brand Management,. ISSN 1061-0421 doi: https://doi.org/10.1108/JPBM-01-2021-3301

Hollebeek, L. D., Sprott, D. E., Sigurdsson, V. and Clark, M. K. (2021) Social influence and stakeholder engagement behavior conformity, compliance, and reactance. Psychology and Marketing, 39 (1). pp. 90-100. ISSN 1520-6793 doi: https://doi.org/10.1002/mar.21577

Hollebeek, L., Smith, D., Kasabov, E., Hammedi, W., Warlow, A. and Clark, M. (2021) Customer brand engagement during service lockdown. Journal of Services Marketing, 35 (2). JSM-05-2020-0199.R2. ISSN 0887-6045 doi: https://doi.org/10.1108/JSM-05-2020-0199

Ingram, C., Themistocleous, C., Rickly, J. M. and McCabe, S. (2021) Marketing ‘Literary England’ beyond the special interest tourist. Annals of Tourism Research Empirical Insights, 2 (2). 100018. ISSN 2666-9579 doi: https://doi.org/10.1016/j.annale.2021.100018

Kakabadse, A. P. and Kakabadse, N. ORCID: https://orcid.org/0000-0002-9517-8279 (2021) Enhancing policy delivery: normalizing four critical contributions. British Politics. ISSN 1746-918X doi: https://doi.org/10.1057/s41293-021-00161-z

Kakabadse, N. K. ORCID: https://orcid.org/0000-0002-9517-8279 and Morley, M. J. (2021) In search of stewardship: advancing governance research. European Management Review, 18 (3). pp. 189-196. ISSN 1740-4762 doi: https://doi.org/10.1111/emre.12493

Khan, N., Korac-Kakabadse, N. ORCID: https://orcid.org/0000-0002-9517-8279 and Skouloudis, A. (2021) Socio-ecological resilience and environmental sustainability: case of avocado from Mexico. International Journal of Sustainable Development & World Ecology. ISSN 1745-2627 doi: https://doi.org/10.1080/13504509.2021.1902419

Koenig-Lewis, N., Palmer, A. and Asaad, Y. (2021) Linking engagement at cultural festivals to legacy impacts. Journal of Sustainable Tourism. ISSN 1747-7646 doi: https://doi.org/10.1080/09669582.2020.1855434

Mete, M. (2021) A study on the impact of personality traits on attitudes towards social media influencers. Multidisciplinary Business Review, 14 (2). ISSN 0718-3992 doi: https://doi.org/10.35692/07183992.13

Mitchell, S.-L. and Clark, M. (2021) Rethinking nonprofit brands through a volunteer lens: time for B2V. Journal of Marketing Management, 37 (5-6). pp. 464-487. ISSN 1472-1376 doi: https://doi.org/10.1080/0267257X.2020.1818804

Mitchell, S.-L. and Clark, M. (2021) Telling a different story: how nonprofit organizations reveal strategic purpose through storytelling. Psychology and Marketing, 38 (1). pp. 142-158. ISSN 1520-6793 doi: https://doi.org/10.1002/mar.21429

Mitchell, S.-L. and Clark, M. (2021) Volunteer choice of nonprofit organisation: an integrated framework. European Journal of Marketing, 55 (1). pp. 63-94. ISSN 0309-0566 doi: https://doi.org/10.1108/EJM-05-2019-0427

Perez Vega, R., Kaartemo, V., Lages, C. R., Borghei Razavi, N. and Männistö, J. (2021) Reshaping the contexts of online customer engagement behavior via artificial intelligence: a conceptual framework. Journal of Business Research, 129. pp. 902-910. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2020.11.002

Rendall, S., Brooks, C. ORCID: https://orcid.org/0000-0002-2668-1153 and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2021) The impacts of emotions and personality on borrowers’ abilities to manage their debts. International Review of Financial Analysis. 101703. ISSN 1057-5219 doi: https://doi.org/10.1016/j.irfa.2021.101703

Rose, S., Fandel, D., Saraeva, A. and Dibley, A. (2021) Sharing is the name of the game: exploring the role of social media communication practices on B2B customer relationships in the life sciences industry. Industrial Marketing Management, 93. pp. 52-62. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2020.12.013

Sah, A., Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 and Vogt, J. (2021) Visible sugar: salient sugar information impacts health perception of fruit juices but only when motivated to be responsible and not when motivated to enjoy. Appetite, 164. 105262. ISSN 0195-6663 doi: https://doi.org/10.1016/j.appet.2021.105262

Takhar, A., Bebek, G. ORCID: https://orcid.org/0000-0002-3597-381X and Jamal, A. (2021) Activists of themselves: liminality of Instagram and its role in the ethnic identity construction processes of third generation British Sikhs to their imagined identities. International Journal of Information Management. ISSN 0268-4012 doi: https://doi.org/10.1016/j.ijinfomgt.2021.102467

Yang, I., Horak, S. and Kakabadse, N. K. (2021) An integrative ethical approach to leader favoritism. Business Ethics: A European Review, 30 (1). pp. 90-101. ISSN 1467-8608 doi: https://doi.org/10.1111/beer.12309

Zhang, P., Kanadli, S. B. and Kakabadse, N. ORCID: https://orcid.org/0000-0002-9517-8279 (2021) How board gender and knowledge-based diversity influence firm process innovation. Journal of International Business Disciplines, 16 (2). pp. 38-57. ISSN 1934-1822

Book or Report Section

Alawadi, A., Kakabadse, N. ORCID: https://orcid.org/0000-0002-9517-8279 and Khan, N. (2021) Impact of board diversity on CSR practices. In: Poff, D. C. and Michalos, A. C. (eds.) Encyclopedia of Business and Professional Ethics. Springer. ISBN 9783319235141 doi: https://doi.org/10.1007/978-3-319-23514-1_1274-1

Goyal, R., Kakabadse, N. ORCID: https://orcid.org/0000-0002-9517-8279 and Kakabadse, A. (2021) Board members' religious affiliations and corporate governance practice: an exploratory study. In: Sorensson, A., Tesfaye, B., Lundstrom, A., Grigore, G. and Stancu, A. (eds.) Corporate Responsibility and Sustainability during the Coronavirus Crisis: International Cases. Palgrave Studies in Governance, Leadership and Responsibility. Palgrave Macmillan, pp. 185-211. ISBN 9783030738471 doi: https://doi.org/10.1007/978-3-030-73847-1_9

Horak, S. and Kakabadse, N. ORCID: https://orcid.org/0000-0002-9517-8279 (2021) Ethical dilemmas of corporate secretaries. In: Poff, D. C. and Michalos, A. C. (eds.) Encyclopedia of Business and Professional Ethics. Springer, Charm. doi: https://doi.org/10.1007/978-3-319-23514-1_1281-1

Kanadli, S. B. and Kakabadse, N. ORCID: https://orcid.org/0000-0002-9517-8279 (2021) Female chair: moving away from shareholder primacy. In: Poff, D. C. and Michalos, A. C. (eds.) Encyclopedia of Business and Professional Ethics. Springer, Charm. doi: https://doi.org/10.1007/978-3-319-23514-1_1277-1

Simnett, J., Morais, F. ORCID: https://orcid.org/0000-0003-1297-6556 and Kakabadse, A. (2021) Board Committees: Purpose, Tasks and Value. In: Valeur, C. and Fargeot, C. (eds.) Effective Directors: The Right Questions to Ask (QTA). Routledge, London. ISBN 9781003201182

Report

Fandel, D., Rose, S., Saraeva, A. ORCID: https://orcid.org/0000-0003-2223-4310 and Dibley, A., (2021) Sharing is the Name of the Game: B2B Social Media Customer Engagement in the Life Sciences industry. Report. Henley Centre for Customer Management, UK. pp10.

Rose, S., (2021) The Future of Work in the Customer Experience Environment. Report. Henley Centre for Customer Management, UK. pp15.

Thesis

Borghei Razavi, N. (2021) Marketplace morality and consumers’ emotional labour in extended service encounters. PhD thesis, University of Reading. doi: https://doi.org/10.48683/1926.00105590

Mahmoodi Kahriz, B. (2021) Anger in work-related contexts: the effect of providing feedback opportunities versus lack thereof. PhD thesis, University of Reading. doi: https://doi.org/10.48683/1926.00105983

Rudkowski, J. L. (2021) On the Frontlines of Fashion: Measuring Employee-Consumer Integrated Retailer Brand Equity. DBA thesis, Henley Business School, University of Reading. doi: https://doi.org/10.48683/1926.00104607

This list was generated on Thu Feb 2 00:45:32 2023 UTC.

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