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Items where Division is "Digitalisation, Marketing and Entrepreneurship" and Year is 2007

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Number of items: 17.

Bailey, C. and Clark, M., (2007) How companies use customer insight in inbound service call centres to drive cross-selling, up-selling and retention: an exploratory multiple case study. Report. Henley Centre for Customer Management

Clark, M. and Myers, A., (2007) Customer experience and online shopping - measuring success. Report. Henley Centre for Customer Management

Ghinea, G., Djeraba, C., Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448 and Pernice Coyne, K. (2007) Introduction to special issue on eye-tracking applications in multimedia systems. ACM Transactions on Multimedia Computing, Communications and Applications, 3 (4). ISSN 1551-6857 doi: https://doi.org/10.1145/1314303.1314304

Glas, M. and Clark, M., (2007) How companies can switch customers to the use of low cost channels without risking the customer relationship. Report. Henley Centre for Customer Management

Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448 and Ghinea, G. (2007) The perceptual impact of multimedia delay and jitter. In: IEEE International Conference on Multimedia and Expo, 2-5 Jul 2007, Beijing, China, pp. 2214-2217.

Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448, Ghinea, G., Patel, M. and Serif, T. (2007) A context-aware tour guide: user implications. Mobile Information Systems, 3 (2). pp. 71-88. ISSN 1875-905X

Gulliver, S.R. ORCID: https://orcid.org/0000-0002-4503-5448 and Ghinea, G. (2007) The perceptual and attentive impact of delay and jitter in multimedia delivery. IEEE Transactions on Broadcasting, 53 (2). pp. 449-458. ISSN 0018-9316 doi: https://doi.org/10.1109/TBC.2007.896955

Gulliver, S.R. ORCID: https://orcid.org/0000-0002-4503-5448, Ghinea, G. and Kaur, K. (2007) Non-commercial object-base scene description. Lecture Notes in Computer Science (4563). pp. 52-61. ISSN 0302-9743 (ISBN 9783540733348) doi: https://doi.org/10.1007/978-3-540-73335-5 (special issue 'Virtual reality')

Hair, N. and Clark, M. (2007) The ethical dilemmas and challenges of ethnographic research in electronic communities. International Journal of Market Research, 49 (6).

Hair, N., Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314 and Clark, M., (2007) Exploring the optimal customer experience online. Report. Henley Centre for Customer Management

Lane, D. C. ORCID: https://orcid.org/0000-0001-6658-7041 (2007) The power of the bond between cause and effect. System Dynamics Review, 23 (2-3). pp. 95-118. ISSN 0883-7066

Liu, K., Sun, L. and Tan, S. (2007) Modelling complex systems for project planning - a semiotics motivated method. International Journal of General Systems, 35 (3). 313 - 327. ISSN 1563-5104 doi: https://doi.org/10.1080/03081070600661028

Palvia, P., Baqir, N. and Manwani, S. (2007) Global information technology architecture: foundations and organizational issues. In: Palvia, P., Palvia, S. and Harris, A. (eds.) Global information technology: strategy and challenges. Ivy League Publishing, Marietta, GA. ISBN 0964838249

Spinks, N., Silburn, N. L. J. and Birchall, D. W. (2007) Making it all work: the engineering graduate of the future, a UK perspective. European Journal of Engineering Education, 32 (3). pp. 325-335. ISSN 1469-5898 doi: https://doi.org/10.1080/03043790701278573

Tan, Y. L. and Macaulay, L. A. (2007) Adoption of ICT among small business: vision vs. reality. International Journal of Electronic Business (IJEB), 5 (2). pp. 188-203. ISSN 1741-5063 doi: https://doi.org/10.1504/IJEB.2007.012973

Wilson, H. and Clark, M., (2007) Manging the multichannel customer experience. Report. Henley Centre for Customer Management

Wilson, H., Clark, M. and Smith, B. (2007) Justifying CRM projects in a business-to-business context: the potential of the Benefits Dependency Network. Industrial Marketing Management, 36 (6). pp. 770-783. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2005.09.008

This list was generated on Fri Jan 24 04:10:28 2025 UTC.

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