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Items where Division is "Digitalisation, Marketing and Entrepreneurship" and Year is 2007

Group by: Creators/Editors | Item Type | No Grouping
Number of items: 17.

Bailey, C. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248, (2007) How companies use customer insight in inbound service call centres to drive cross-selling, up-selling and retention: an exploratory multiple case study. Report. Henley Centre for Customer Management

Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 and Myers, A., (2007) Customer experience and online shopping - measuring success. Report. Henley Centre for Customer Management

Ghinea, G., Djeraba, C., Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448 and Pernice Coyne, K. (2007) Introduction to special issue on eye-tracking applications in multimedia systems. ACM Transactions on Multimedia Computing, Communications and Applications, 3 (4). ISSN 1551-6857 doi: 10.1145/1314303.1314304

Glas, M. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248, (2007) How companies can switch customers to the use of low cost channels without risking the customer relationship. Report. Henley Centre for Customer Management

Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448 and Ghinea, G. (2007) The perceptual impact of multimedia delay and jitter. In: IEEE International Conference on Multimedia and Expo, 2-5 Jul 2007, Beijing, China, pp. 2214-2217.

Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448, Ghinea, G., Patel, M. and Serif, T. (2007) A context-aware tour guide: user implications. Mobile Information Systems, 3 (2). pp. 71-88. ISSN 1875-905X

Gulliver, S.R. ORCID: https://orcid.org/0000-0002-4503-5448 and Ghinea, G. (2007) The perceptual and attentive impact of delay and jitter in multimedia delivery. IEEE Transactions on Broadcasting, 53 (2). pp. 449-458. ISSN 0018-9316 doi: 10.1109/TBC.2007.896955

Gulliver, S.R. ORCID: https://orcid.org/0000-0002-4503-5448, Ghinea, G. and Kaur, K. (2007) Non-commercial object-base scene description. Lecture Notes in Computer Science (4563). pp. 52-61. ISSN 0302-9743 (ISBN 9783540733348) doi: 10.1007/978-3-540-73335-5 (special issue 'Virtual reality')

Hair, N. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 (2007) The ethical dilemmas and challenges of ethnographic research in electronic communities. International Journal of Market Research, 49 (6).

Hair, N., Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314 and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248, (2007) Exploring the optimal customer experience online. Report. Henley Centre for Customer Management

Lane, D. C. ORCID: https://orcid.org/0000-0001-6658-7041 (2007) The power of the bond between cause and effect. System Dynamics Review, 23 (2-3). pp. 95-118. ISSN 0883-7066

Liu, K., Sun, L. and Tan, S. (2007) Modelling complex systems for project planning - a semiotics motivated method. International Journal of General Systems, 35 (3). 313 - 327. ISSN 1563-5104 doi: 10.1080/03081070600661028

Palvia, P., Baqir, N. and Manwani, S. (2007) Global information technology architecture: foundations and organizational issues. In: Palvia, P., Palvia, S. and Harris, A. (eds.) Global information technology: strategy and challenges. Ivy League Publishing, Marietta, GA. ISBN 0964838249

Spinks, N., Silburn, N. L. J. and Birchall, D. W. (2007) Making it all work: the engineering graduate of the future, a UK perspective. European Journal of Engineering Education, 32 (3). pp. 325-335. ISSN 1469-5898 doi: 10.1080/03043790701278573

Tan, Y. L. and Macaulay, L. A. (2007) Adoption of ICT among small business: vision vs. reality. International Journal of Electronic Business (IJEB), 5 (2). pp. 188-203. ISSN 1741-5063 doi: 10.1504/IJEB.2007.012973

Wilson, H. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248, (2007) Manging the multichannel customer experience. Report. Henley Centre for Customer Management

Wilson, H., Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 and Smith, B. (2007) Justifying CRM projects in a business-to-business context: the potential of the Benefits Dependency Network. Industrial Marketing Management, 36 (6). pp. 770-783. ISSN 0019-8501 doi: 10.1016/j.indmarman.2005.09.008

This list was generated on Wed May 28 20:45:49 2025 UTC.

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