Items where Division is "Digitalisation, Marketing and Entrepreneurship" and Year is 2007Number of items: 17. Article
Ghinea, G., Djeraba, C., Gulliver, S.
Gulliver, S.
Gulliver, S.R.
Gulliver, S.R. Hair, N. and Clark, M. (2007) The ethical dilemmas and challenges of ethnographic research in electronic communities. International Journal of Market Research, 49 (6).
Lane, D. C. Liu, K., Sun, L. and Tan, S. (2007) Modelling complex systems for project planning - a semiotics motivated method. International Journal of General Systems, 35 (3). 313 - 327. ISSN 1563-5104 doi: 10.1080/03081070600661028 Spinks, N., Silburn, N. L. J. and Birchall, D. W. (2007) Making it all work: the engineering graduate of the future, a UK perspective. European Journal of Engineering Education, 32 (3). pp. 325-335. ISSN 1469-5898 doi: 10.1080/03043790701278573 Tan, Y. L. and Macaulay, L. A. (2007) Adoption of ICT among small business: vision vs. reality. International Journal of Electronic Business (IJEB), 5 (2). pp. 188-203. ISSN 1741-5063 doi: 10.1504/IJEB.2007.012973 Wilson, H., Clark, M. and Smith, B. (2007) Justifying CRM projects in a business-to-business context: the potential of the Benefits Dependency Network. Industrial Marketing Management, 36 (6). pp. 770-783. ISSN 0019-8501 doi: 10.1016/j.indmarman.2005.09.008 Book or Report SectionPalvia, P., Baqir, N. and Manwani, S. (2007) Global information technology architecture: foundations and organizational issues. In: Palvia, P., Palvia, S. and Harris, A. (eds.) Global information technology: strategy and challenges. Ivy League Publishing, Marietta, GA. ISBN 0964838249 ReportBailey, C. and Clark, M., (2007) How companies use customer insight in inbound service call centres to drive cross-selling, up-selling and retention: an exploratory multiple case study. Report. Henley Centre for Customer Management Clark, M. and Myers, A., (2007) Customer experience and online shopping - measuring success. Report. Henley Centre for Customer Management Glas, M. and Clark, M., (2007) How companies can switch customers to the use of low cost channels without risking the customer relationship. Report. Henley Centre for Customer Management
Hair, N., Rose, S. Wilson, H. and Clark, M., (2007) Manging the multichannel customer experience. Report. Henley Centre for Customer Management Conference or Workshop Item
Gulliver, S. |